WordPress Image Optimization
Image optimization can be simple. Let’s find out how.
1.0 – Start behind the scenes.
2.0 – How to optimize an image.
There are multiple online simple ways to optimize an image. Sites that simply let you upload your folder of images/image and allow you to download a zipped version all set up and ready to go. In our experience, TinyPNG tends to be the best for this kind of workflow. The optimizations done really well and your images are returned for download very quickly. For those that want to go one step further, you can.
The next step comes from the wonderful people over at ImageOptim. ImageOptim is quite simple software, effectively achieving the same thing as uploading an image online but with a few extra benefits and settings you get access too. One of the drawbacks of ImageOptim is that optimizing PNG images is quite slow, however, this can be rectified through their settings. Aside from this, the level of optimization and retention of image quality is simply exceptional.
Combining all of the above methods you should be able to quite easily come out with an image that’s around 300kb. This is a benchmark and sometimes it’s give or take and you end up with some images that are bigger / smaller. However being around this range is good. You shouldn’t be sacrificing quality and you end up with a website loading time that’s miles better.